Jakarta, May 30, 2022 - Indonesia Design District (IDD), the first largest and most comprehensive design and furniture center in Indonesia will be coming soon at Pantai Indah Kapuk 2 (PIK 2), on an area of ​​approx. 10 hectares. Developed by Agung Sedayu Group and Salim Group, this one-stop home & living furniture center will be a showcase for more than 200 leading brands.

Carrying the concept of an outdoor oriented mall, each store will stand alone and visitors can walk leisurely from one store to another that connected by a wide corridor. The green atmosphere and various supporting facilities provided will make the shopping experience more comfortable.

The start of IDD construction was marked by the holding of ground-breaking ceremony on Monday, May 30, 2022 at PIK 2 which was attended by Angela Herliani Tanoesoedibjo as Deputy Minister of Tourism and Creative Economy of Republic of Indonesia. Also present local regional officials, including Ahmed Zaki Iskandar - Tangerang Regent, Kombes Pol Zein Dwi Nugroho - Tangerang City Metro Police Chief, Lt. Col. Inf. Bangun I.E. Siregar - Tangerang Military District Command. This event was also attended by the BOD of Agung Sedayu Group, tenants who have joined this project and other invited guests.

The tenants who join IDD are the leading tenants in the furniture, interior and accessories industry, including: BIKA Living, Stellamobili, Vivere, Melandas, Magran, Malinda Furniture Gallery, King Koil, Sleep & Co., ROCA, TOTO, MM Gallery, Box Living, Malka, Metaphor, Sub-Zero, Juno Home, Versailes, Vastu Home and many others. In addition, there are also F&B tenants presented at IDD such as Bandar Djakarta seafood restaurant, Chinese and Japanese restaurants, as well as various trendy cafes to relax.

Quoted from the official website of the Ministry of Industry, Agus Gumiwang Kartasasmita said that the furniture industry as a labour-intensive and export-oriented sector plays an important role in making a significant contribution to efforts to recover the national economy. He added that the performance of the furniture industry was able to rise and grow positively by 8.04% in the first quarter of 2021 after experiencing a 7.28% contraction due to the impact of the Covid-19 pandemic in the same period in the previous year.

"The presence of the Indonesia Design District as the largest and most comprehensive for design and furniture center in Indonesia is expected to contribute significantly in supporting the growth of the Indonesian furniture industry, as well as an incubation facility for highly competitive creative industries," said Angela Herliani Tanoesoedibjo as Deputy Minister of Tourism and Creative Economy of Indonesia.

The Most Complete Retail Space for Local and International Markets

Strategically located on the main road PIK 2, namely Jl. Thamrin and Jl. Rasuna Said with a ROW width of approx. 50m, Indonesia Design District is only approx. 7 minutes from Soekarno Hatta International Airport. The construction of the PIK 2 direct toll road access, which is currently underway and targeted for completion in Q4-2023, will make it easier for visitors, both domestic and international.

"Because of its strategic location and very close to airport, the Indonesia Design District is the right choice for business people to open furniture and home & living showrooms targeting export, import, and local markets," said Ipeng Widjojo - Director of Business Development Agung Sedayu Group.

Ipeng also added that the construction of the toll road also complements the list of facilities for residents in PIK 2 and its surroundings. Not only that, the presence of main infrastructure such as toll roads, housing, business centers and retail, can also increase the added value of this independent area.

As a design and furniture center, Indonesia Design District presents the most complete retail space which is divided into several zones to make it easier for visitors to meet all their needs, including living room furniture needs, kitchen & dining, bedroom needs, etc. In addition, there are also various supporting facilities, such as F&B Pavilion, Central Plaza, Art Square, Green Lawn & Playground, Exhibition & Event Space, Art Gallery, etc.

"The presence of IDD further complements various types of industrial sectors in the PIK 2 area so that it can attract local and international business people," said Natalia Kusumo, CEO of Commercial & Hotels Div. 2 (Amantara) Agung Sedayu Group. From the consumer side, Natalia added that "this one-stop shopping area is the best shopping place to meet all furniture and home decoration needs."

Soesilawati as Project Director of IDD explained that this 10 ha complex is seamlessly connected to the Erajaya Digital Complex (EDC) which occupies an area of 2.1 ha, right next to the IDD land, making these two projects into a single mega project.

"Erajaya Digital Complex is the largest and most complete center of digital technology, IOT, gadgets and electronics in Indonesia, which will also soon follow its construction in the near future. Flagship Stores such as iBox, LG, Sony Center, Samsung, Erafone, Xiaomi, Oppo, Vivo, Huawei, Realme, etc. will enliven this EDC," he explained.