To welcome the end of year celebration, Land's End PIK2 had its Soft Opening on 12 December 2023 to welcome local and international visitors to spend an exciting holiday by the beach.

"In celebration of the Christmas and New Year 2023 holidays, Land's End PIK2 is ready to welcome residents, visitors, as well as local and international communities to celebrate moments of togetherness," said Aleksandar Chernev as Operations Manager of Land's End PIK2.

"Now there is no need to go all the way out of town, let alone abroad, residents of Jakarta and its surroundings can look for fresh air and enjoy the beach atmosphere with sea views that are no less beautiful than other various beach tourist destinations," Aleksandar added.

Present witha rustic coastal design and concept, this ±4.5ha destination presents various facilities, entertainment, as well as a series of conceptualized F&B and retail curated by Amantara as a subsidiary of Agung Sedayu Group (ASG). Leisure time is also even more exciting with various cabanas and bean bags as well as outdoor sports areas such as beach volleyball and trampolines available in the beach area. After getting tired of the activities, the main area with a view of the Java Sea and the iconic lighthouse welcomes visitors with its beauty.

Right around it, a row of restaurants with various delicious dishes are waiting to be visited. Starting from Pier no.12, Butterman, Starbucks Reserve, Gure Gelato, Remy's, Milkyway, Amalfi, Sky Dance, Lucy By The Beach, to Noesaka, visitors don't need to worry about running out of dining options at this destination. Not only that, retail shops also complement the row of tenants at Land's End where visitors can shop for summer fashion collections from various local brand such as Love & Flair, 3 Mongkis Island, Callie Resortwear, Kukai, and Bennih.

Sawitri Setiawan as COO of Retail & Commercial Division 2 of ASG (Amantara) said, "Land's End is located on the 4 km long White Sand Beach PIK2 where the Kimpton Hotels & Resort, beach clubs, and Ginza Beach Walk will be built, as well as Aloha PIK and Community Park PIK2 that have been opened. Thus, residents, visitors and local and international communities can enjoy various beachside destinations and entertainment that are unique and different from other destinations."

For visitors who want to spend more time at Land's End PIK2 or at other various tourist destinations in the PIK area, there is no need to worry. Not far from the White Sand Beach PIK2 area, there are the Osaka Hotel and Tokio Kyriad Hotel with various facilities. Apart from that, access to and from PIK2 is also getting easier with the presence of public transportation and the construction of the Toll Interchange PIK2 which is planned from completion in Q4 2024 and is only ±7 minutes from Soekarno-Hatta Airport.

"In 2023, the PIK2 area aims to become and independent city that is ideal for working, living, and leisure. After completing our infrastructure and main destinations in 2025, we hope to welcome more local and global visitors to the PIK2 area as one of the leading tourist destinations in Jakarta," said Natalia Kusumo as CEO of Commercial & Hotels Division 2 of ASG (Amantara).