Indonesia Design District (IDD) presents a comprehensive retail concept with a row of the best tenants from the creative and lifestyle industries.

The demographic bonus in Indonesia is now increasingly visible with the increasing growth of the new families and expanding to various satellite cities in Jakarta. The Pantai Indah Kapuk (PIK) area as an integrated independent city also offers various types of residential, commercial, lifestyle retail, offices and tourist destinations accompanied by various comprehensive facilities for residents and visitors. One of the newest conceptual destinations presented by Agung Sedayu Group (ASG) and Salim Group is the Indonesia Design District (IDD) curated by Amantara (a subsidiary of ASG).

This mega project covering an area of +12 Ha with a semi-outdoor concept was officially opened on 16 September 2023. As the "Largest Design and Lifestyle Expo in Indonesia", IDD has more than 200 well-known local and international brands, ranging from home living, interior, lifestyle products, to works of art. Some of the tenants who are members of IDD include: Malinda Furniture Gallery, BIKA, Magran, TOTO, ROCA, Sleep & Co., MM Galleri, Emporium Marble, Box Living, LUAR by Malka, Vivere, The Hellenoz, Le Marbles, Spring Air, and many others. Apart from that, there are also various trendy F&B tenants and cafes to enjoy and relax with the family such as Bandar Djakarta, May Star, 1/15 Coffee, Medan Baru, 30 Bumbu by Chop Buntut, Bipang Ambawang, GIOI, Sushi Mashi, Karusotju, Oyster Dealer, Bleum Coffee, Kem Chicks, etc. Each tenant comes with a stand-alone building concept where each store was designed by well-known Indonesian architects such as Andra Matin for Plywood, and Yori Antar for Viro World.

The open corridors and lush gardens that connect all the stores in this area were also designed by DP Architects based in Singapore in collaboration with local studio Seniman Ruang. The furniture in the public areas is neatly designed by Alvin Tjitrowirjo and also represents IDD's mission in supporting the creative industry in Indonesia. "The presence of IDD further complements the variety of industrial sectors in the PIK2 area so that it can continue to attract the interest of local and international business people," said Natalia Kusumo, CEO of Commercial & Hotels Agung Sedayu Group (Amantara). From the consumer side, she added that "this one-stop shopping area is the best place to shop at to fulfill all your furniture & home decorations needs."

The IDD opening ceremony was enlivened with a series of events ranging from ribbon cutting, gala dinner at the IDD Townhall, fun entertainment, and the IDD Best Store Awards. This event was also attended by members of the Board of Directors of Agung Sedayu Group, Salim Group, and Erajaya Group, owners and tenant representatives, investors, VVIP guests, as well as Indonesian lifestyle influencers. Ipeng Widjojo as Director of Business Development of Agung Sedayu Group said, "The Indonesia Design District (IDD) Complex is part of the development of the Urban Hub PIK2 area covering an area of ±120 Ha which is integrated with various surrounding facilities, such as the Automotive District PIK2, Entertainment District, Day & Night District, Thamrin Park Avenue, Living Plaza, Phantom Club, Galaxy Sport Club, churches, hotels, supermarkets and conceptual F&B outlets." Apart from luxury furniture, there are also various brands of children's furniture completing the line of tenants at IDD such as Baby Rovega and Doogles.