Jakarta, August 16, 2025 – Agung Sedayu Group (ASG) in collaboration with SPIKE Activation and IdeaRun officially presented PIK Nite Run 2025, a night run event with the theme Glow Up in Motion that combines sports, entertainment, and spectacular visual experiences in the premium PIK2 area.
The PIK Nite Run 2025 took place at the SPIKE Airdome, a futuristic landmark in PIK2 that serves as the hub for participants’ activities, while offering a night running experience with breathtaking views of the iconic area. In its inaugural event, PIK Nite Run 2025 aims to set a MURI record for the category “Running Race with the Most Participants Wearing Light-Up Bracelets,” which captured a historic moment with 3,200 participants running in unison along a blazing route.

“Today is obviously a very happy occasion for all of us who are able to hold the PIK Nite Run 2025 event. This is certainly a very special event because it is the first time Agung Sedayu Group has held the PIK Nite Run at PIK2. We hope that all participants will be able to run safely and comfortably, enjoy PIK, and have a safe race,” said Steven Kusumo, CEO of Agung Sedayu Group. He also explained that this event was held in celebration of Indonesia's 80th Independence Day, bringing the spirit of the Indonesian flag to dance together with a mission to introduce the PIK area to the public.
PIK Nite Run 2025 is open for everyone, from professional runners, running communities, families, to international participants, divided into two categories: adults and children. The Little Heroes Sprint (100m, 300m, 400m) is a category specifically for children, while adults can participate in the main 5K and 10K categories, suitable for both beginner and experienced runners. Participants are specifically designed to pass through PIK2 landmarks such as the Soekarno-Hatta Statue, the Soedirman Statue, Dragon Point, PIK2 White Sand Beach, Centre Point PIK2, and the Greenbelt CBD PIK2. Each point is selected to provide a unique experience while showcasing PIK2's potential as a sports and lifestyle destination.

Not only a running race, this event also offers a post-finish entertainment experience through the Race Village, which features live music, DJ performances, art installations, photo zones, and a variety of food and beverage booths. Various facilities have been professionally prepared for participants, including water stations every 2.5 km, medical staff and equipment, a women-only zone, an RFID timing system, finisher medals, and an exclusive race pack containing a race tee, bib, and sponsor products.
PIK Nite Run 2025 carries the mission to promote the PIK area as an international-standard sports destination that encourages a healthy lifestyle amidst urban communities, as well as supporting social activities through fundraising. The event is also expected to have a positive impact on the retail, hospitality, and MSME sectors around the PIK area. According to Ryan Adrian, Managing Director of NICE and SPIKE Activation from Agung Sedayu Group, “PIK Nite Run 2025 is our commitment to delivering a sports event that is not only competitive but also offers a unique experience with iconic routes, an energetic nighttime atmosphere, and the ‘glow up in motion’ concept—a concept that has not yet been experienced in Indonesia. The excitement of the night continues with a special entertainment event in collaboration with PIKNIK YUK. There are performances by DJ Adhit Chody featuring Hurahura Cheering Club, and as the grand finale — Yovie and the Nuno will entertain us all!”
Each participant will receive high-quality running facilities and equipment to ensure comfort and safety during the event. "Especially for the PIK Nite Run, we combine sports with entertainment in celebration of Indonesia’s 80th Independence Day. Our vision is to make this an annual event, positioning PIK2 as a destination ready for both ‘sportainment’ and sport tourism. We chose to host the run at night to showcase the unique beauty of PIK after dark. Beyond the event itself, we also want to inspire people to return and enjoy running here at their own pace," added Ryan.

Combining sportsmanship, entertainment, and innovation, the PIK Nite Run 2025 is one of the most prestigious night running events in Indonesia.