As a form of commitment to community empowerment, PIK2 and Universitas Multimedia Nusantara (UMN) held a “ MSMEs Move Upmarket” training in Teluknaga, Tangerang Regency, on July 29, 2025. This activity targets MSME in the northern coastal areas such as Teluknaga and Kosambi, which have great potential but need some encouragement to be more adaptive to digital developments.

The training was presented by lecturers from the Master of Technology Management Program at UMN and discussed three main topics: sales administration, product and packaging development, and digital marketing. The objective is to provide local MSMEs with practical skills and digital marketing strategies in order to compete more widely.

Joy, an MSME entrepreneur who graduated from high school in Teluknaga, felt that the training broadened her horizons and increased her knowledge. “We understand better how to market our products and manage our business properly,” she said.
As expressed by Rio, a representative of PIK2 Community Development, “Let's work together to build Teluknaga Sub-district, to keep it good and develop more than before.”

Through this program, PIK2 not only provides training, but also opens opportunities for long-term mentoring, incubation of local products, and involvement of MSMEs in the industrial and residential ecosystem in the PIK2 area and its surroundings.