SUCCESSFUL BRI CONSUMER EXPO 2025: STRATEGIC COLLABORATION BETWEEN BRI AND PIK2 TO PRESENT THE DREAM HOUSE
Looking to buy a house through residential mortgages with tempting interest rates? This is the perfect time!!! PIK2 in collaboration with BRI offers convenience for consumers with a starting interest rate of 1.5% fixed 1 year, until July 31, 2025.
Marketing Gallery PIK2 became the witness of the success of BRI Consumer Expo 2025, a property and lifestyle exhibition held for two days, July 26-27, 2025. This Expo is a result of strategic collaboration between PT Bank Rakyat Indonesia (Persero) Tbk (BRI) and PIK2, which presents a variety of attractive programs to fulfill people's dreams of having an ideal home.
By collaborating with PIK2, known as an integrated waterfront city, this event is not only a promotional platform but also a fun space for interaction and education. “The location is very strategic, close to Soekarno-Hatta Airport, just about 7 minutes away, and supported by toll infrastructure such as the PIK2 access toll and the Kamal-Teluknaga-Rajeg (KATARA) toll road currently under development, making PIK2 a promising property investment,” said Hendra Winata, RCEO of BRI Region VI/Jakarta 1. He emphasized that this collaboration reflects BRI’s confidence in the potential of the PIK2 area.
Lucia Aditjakra, Sales Marketing Director of PIK2, said that this expo is a moment to build connections between families, communities, and high-quality property options. “We will continue to encourage the creation of positive interaction spaces for the community which provide not only financially beneficial, but also socially and emotionally memorable experiences,” she added.
Various activities filled this event, ranging from opening ceremony, a Summer Beach-themed fashion show competition, gold auction, inspirational talk show, to a special performance from Delon Thamrin. On the second day, there were creative competitions such as kids tote bag painting competition, face painting, and interactive workshops for the whole family.
Exclusive offers also brought the atmosphere to life, where visitors could also hunt for discounts on electronics and home appliances up to 63% and other property promos with extraordinary benefits. Even visitors who made a mortgage contract on the spot, immediately had the opportunity to take home an iPhone 16 Pro Max.
With high enthusiasm from visitors and full support from partners, BRI Consumer Expo 2025 succeeded in becoming a bridge between the community and their dream home, while proving the strength of collaboration between the banking sector and property developers.