Recognizing the growing enthusiasm among Indonesians for running and music concerts, 3L Entertainment hosted the Midea Run to Party event at Riverwalk Island PIK on Sunday, November 10th, 2024.

The morning running competition was officially opened by Stefanie Jordan, the owner of 3L Entertainment, accompanied by sponsors and witnessed by over a thousand runners. In her opening speech, Stefanie Jordan warmly welcomed all participants, saying, “Stay healthy and keep up the sports spirit!”

The event featured two race categories for runners: 5K (5 kilometers) and 10K (10 kilometers). Both courses offered scenic and lush views of Riverwalk Island PIK. Participants expressed satisfaction with the run, as it was not only a chance to exercise but also an opportunity to win prizes worth a total of Rp. 100 million for the winners. Additionally, participants could win exciting door prizes valued at Rp. 50 million.

In the afternoon, the event transitioned into a party to entertain participants, featuring performances by Juicy Luicy feat. Adrian Khalif, Herjunot Ali with Bams Pattikawa, Dikta Wicaksono, Rewind, and DNA.

Several visitors shared their joy and satisfaction with the Run to Party event, expressing hopes that similar events could be held again at this location or in the surrounding areas of PIK and PIK2 in the future.